Agri-food Industries - The Reasons of Using Internet

As a consequence of research carried out by the Turkish agri-food SMEs directorate (KOBI), it was found that only 5% of agri-food SMEs in Turkey was using the Internet for their business (CETIN et al. 2004). The challenges of the business environment for SMEs to contact with global markets are;
-lack of connectivity of these small firms with local and global markets,
the need for more effective marketing availability of their products by Internet and web sites,
-providing authentic and organic food products to Turkish communities in other countries and to people with affinity to Turkey,
-enabling marketing facilities for people visiting Turkey in order to increase consecutive purchases (CETIN and OZSAYIN 2005).
The main objective of internet is to provide and sustain competitive advantage. In addition to the challenges mentioned, there are many reasons of using Internet for the management of supply chain. These are;
-to reach any information in a quick way,
-to provide less transaction period and better customer service,
-to meet effectively the demand and the needs of customers,
-to increase the facilities of transport, and
-to reduce the cost of transport.